Political Marketing
Civic Tech
Other Stuff
We know community matters but for many of us, we can have a tendency to feel like community is something that happens organically while we’re doing other things. Dip into the startup world and you’ll see that community building is very much a focused and intentional part of the marketing plan. It’s often the foundation on which growth marketing mechanisms are built and drives impact as the first intentional marketing cab off the rank.
<aside> ⚡ **Start with a mission
Stand out by being different, not better
Make the first onboarding delightful
Create a fans first playbook
Have a common enemy** Which by the way ,doesn’t need to be a person, the common enemy could be apathy or confusion.
And lastly, embrace your unique brand of weirdness to differentiate.
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<aside> ⚡ “It used to be that people were born as part of a community, and had to find their place as individuals. Now people are born as individuals, and have to find their community.”
Bill Bishop
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Source: Nityesh
<aside> ⚡ 3 Key Pillars to Building Community
You can check out more of Milly’s tweets on community building here
<aside> ⚡ “We’re referring to groups of individuals that have shared interests, goals, and values who desire to deepen their relationships with each other, but who aren’t part of a formal or centralized company. Increasingly, these communities form and engage online on platforms like Slack, Discord, or Facebook Groups.”
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<aside> ⚡ The Community Playbook for Founders
Strategies and stories for founders building community-driven companies.
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Shared interest, different communication channels
Direct-to-consumer Brands such use different distribution and community platforms for their audience. While all members share the same value and passion, i.e. conscious beauty mindset and being part of innovation, they’re using different channels to emphasize the right key messages and accommodate to user’s preferences.
Utilise Pinterest & Instagram for emotional engagement
Some brands use Instagram and Pinterest to bind their community members emotionally to the brand by focusing more on a visual dialogue and engaging and inspiring users by sharing moments, images and questions.
Integrate your community in the development of your cause
Social Media should not be seen as a pure distribution platform but needs to be understood as a community-driven tool. Brands who are listening to their community have the opportunity to share insights and lessons directly with their communities to influence product development, marketing campaigns, and more.
Check out the community tool directory at community.club
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Amplify positive community feedback
You can see here 👇 that Notion embeds real tweets from their users to showcase genuine authentic feedback from the community. How might you utilise social media and your community platform to amplify your community participation (validating your brand cause further) and also leverage social media as a community communication tool?
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One community engagement platform that caught my eye recently is Bettermode formerly tribe.so which looks like it offers a huge array of community functionality that could be useful. Plus, pricing starts at $10 - $20 per month for basic working functionality, plugins and automated workflows - moving up to $40+ for larger enterprise solutions.
