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Creating a content marketing campaign workflow with Notion

Notion is a great platform for collecting, synthesising and coordinating content amongst a team. It’s super flexible and allows you to track information, include digital creative assets in whatever format you need.

You’ll find a political campaign content calendar example below 👇 to get you started. You can use it to track content projects like articles, podcasts, videos, etc. through stages of development with your team.

Use it to store research, notes, recordings, visual assets, and drafts inside each card for easy reference and so that others can add in their notes or create assets as they go for the team to review, approve, distribute or access.

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<aside> 📌 Download the individual Political Social Media Content Marketing Planner Template 👇

Political Content Marketing Template

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Using your Content Marketing Calendar Template

You can organise your content in a content spreadsheet like the ones below - this will help you to:

• Plan across a range of topics depending on your messaging strategy
• Prioritise and schedule to ensure a steady stream of the right content to the right people in the right channel
• Enable your volunteer team to work on the content asynchronously so that it can be approved (if necessary) and then scheduled for posting.

A. Organise your content by topic, channel, assets and timing

B. Identify key messaging strategies and communication points

C. Track content development through status stages